By Jovita Routzong
Expressing your values in your life and your coaching business attracts the types of customers you want.
Preparing valuable content for your clients is where you spend most of your time. You give them numerous materials consisting of audio, video and the written word. You share your experience, wisdom and knowledge with them.
More than your webinars, calls, and other material, however, your greatest influence is the example you set for others.
Focus on the Positive
When you study copywriting, you’re taught to manipulate others by emphasizing their fears. The psychology of this does work, but do you want people to come to you because they’re afraid?
When you attract others by what you can provide them, they’re excited about what they’ll learn. You’ll prepare clients to expect information that can strengthen their lives and businesses.
Be Honest
Honesty seems self-evident and something you do naturally. What you may not do naturally, however, is be transparent about your own journey. Sharing your ups and downs is not only honest, but also can bring you greater trust, authority and success.
Consider these ideas:
• You have wisdom to share. You didn’t gain it by doing everything right. Most wisdom is gained through embarrassing moments. Share your mistakes.
• Be transparent. Make your bad day a teaching moment by sharing what you do to overcome the difficulties everyone faces.
• If you find yourself blurring the lines of integrity, it’s time to consult with someone who can get you back on track.
• Continue to invest in yourself, read personal development books, and subscribe to a community of coaches where you can learn from others.
Keep Commitments
Of course, you plan on giving your coaching clients all you’ve promised. You’ll deliver the phone calls, workshops and materials. Keeping your commitments, however, involves more than just providing the meetings and materials you promised. One organizing tip is to integrate an online scheduler on your website with your email calendar. However, it’s also about the intangibles your client may never see, but they’ll notice:
• Are you rested?
• Is your mind clear?
• Have you covered your sessions in prayer?
There are times that life gets in the way. You come into your meetings stressed or tired. Be honest with your clients about why you’re not at your best. Offer something in return for not being at your best.
Handle Difficult Clients
The easiest way to avoid having difficult clients is to apply strict standards in selecting those you work with. You want people who:
• Have similar values as you
• Know what is expected of them
• Are able to work within your structure
• Treat you, your team, and their peers with respect
When you choose your clients well, you lessen your chances of having to deal with difficult members. One troubled person can cause chaos, dissension and devastation in your program.
When someone slips in who causes challenges within the group or doesn’t follow your rules or guidelines, it’s important to take swift action:
• Be aware that your actions tell your group how important they are to you. If someone causing dissension isn’t confronted swiftly, you are telling the other members they are not as valuable as the one causing issues.
• Handle the situation privately and with discretion.
• If there is overt disrespect of other members, step in immediately. Do so firmly and respectfully.
When difficult clients make their way into your group, your job is to protect the other members of your coaching program, as well as the program itself.
Live Your Values
Ensure your actions match what you’re teaching. This is true not only in your business, but also in your life. If you aren’t living a life of integrity, this will impact your program even if others aren’t aware of it.
Showing your values in your life and your business attracts the types of customers you want. You’ll enjoy greater trust, increase your authority in your niche, and reap more rewards from your business.
Jovita Routzong is a Christian Success and Entrepreneurship Coach, and an IT professional who helps small to big businesses in their digital transformation. She is an immigrant from the Philippines since 1995, living with her supportive husband and two beautiful girls. Jovita believes that among all, faith breeds success. Your mindset, attitude, and action are just secondary to faith. Having strong faith is having a strong foundation for every level of success. In her leisure time, Jovita loves reading, singing karaoke, playing golf, video-chatting with her family back home, and having some quiet time for reflection. Her motto: “Seek God in everything you do, and success will follow.” Connect with Jovita at https://www.jovitaroutzong.com.